Conceptual Analysis and Practice of Corporate Performance Measurement
Keywords:
Accounting performance measurement, Balanced Scorecard, financial ratios, information technology, strategic managementAbstract
This study aims to analyze the concept and practice of accounting performance measurement in the context of modern corporate strategic management. In an increasingly complex and competitive business environment, performance measurement can no longer rely solely on financial indicators such as profit or financial ratios. The research method used is library research, by reviewing academic literature, books, scientific journals, and related accounting standards. The analysis technique is carried out through content analysis to identify key themes in performance measurement, as well as to compare the approaches used in practice. The results of the study show that although financial indicators remain dominant, many companies are starting to adopt a more strategic approach by integrating non-financial aspects such as customer satisfaction, process efficiency, and organizational learning. The implementation of the Balanced Scorecard has been shown to provide clarity in strategic direction, while information technology such as ERP and BI accelerate the process of real-time performance evaluation.
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