ANALYZING BUSINESS OPPORTUNITIES AND BUSINESS PLANNING ASPECTS

Authors

  • Ari Syawalluddin Author
  • Ismail Munthe Author
  • Mariani Sembiring Suwandi Author

Keywords:

Business Opportunities And Planning Aspects

Abstract

The ability to incorporate innovative, creative, and brilliant ideas as well as ideas with high economic and commercial value into a mature and realistic business plan is one of the keys to successfully starting a business. With the existence of business opportunities that we will run. Moreover, if you follow up by writing down these ideas so that they can be shared with others. What plans a business will do in the future includes how to allocate resources, pay attention to important factors, and address problems and opportunities. A business plan generally includes a Summary, Mission Statement, Key Factors, Market Analysis, Production, Management, and Financial Analysis, including Break Event analysis, among others. If we are going to run a business, a business plan is absolutely necessary because it functions as the business equivalent of a map and compass. We can identify our main business goals, prioritize tasks, and estimate cash flow with the help of a plan. Meanwhile, if we have a good business plan, our chances of success will be higher. A good business planning process is more than just a plan. Examples of good business plans are: easy to use (with practical and convenient features); Specific (specific in terms of time, personnel, and budget); Complete (complete with all components) and Realistic (in terms of goals, budget, and time targets)

References

Rangkuti, F. (2016). SWOT Analysis Techniques for Dissecting Business Cases, 14th Edition. Jakarta: PT. Gramedia Pustaka Utama.

Zimmerer, Thomas W. (2008). Entrepreneurship and Entrepreneur Management. Jakarta: Salemba Empat. (Basic Entrepreneurship Theory).

(Sumiarsih et al., 2018) Quantitative Strategic Planning Matrix (QSPM) method

Garel (2017) internal and external factors in business

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Published

2026-03-19

Issue

Section

Articles

How to Cite

ANALYZING BUSINESS OPPORTUNITIES AND BUSINESS PLANNING ASPECTS. (2026). International Journal of Applied Economics, Banking and Management, 2(3), 308-315. https://ejournalarsypersada.com/index.php/economics/article/view/151

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