“TRANSFORMING LOCAL IDEAS INTO GLOBAL PRODUCTS: CHALLENGES AND OPPORTUNITIES FOR BEGINNER ENTREPRENEURS”

Abstract

Transforming local ideas into global products is a crucial strategy for entrepreneurship development in the era of globalization and the digital economy. Local ideas, rooted in cultural wisdom, community creativity, and regional resource potential, have significant potential for development into high-value products if managed innovatively and oriented toward the global market. This study aims to analyze the challenges and opportunities faced by emerging entrepreneurs in transforming local ideas into global products. This study employed a qualitative approach, collecting data through interviews, observations, and documentation studies of emerging entrepreneurs. The results indicate that the main challenges include limited global business literacy, low utilization of digital technology, limited access to capital, and a limited understanding of international quality standards and regulations. On the other hand, opportunities for transformation are increasingly open through the development of digital technology, increasing global consumer interest in authentic and sustainable products, and the support of a collaborative entrepreneurial ecosystem. This study concludes that the successful transformation of local ideas into global products is largely determined by the synergy between innovation, strengthening human resource capacity, utilizing digital technology, and sustainable policy support. The findings of this study are expected to provide theoretical contributions to the development of entrepreneurship studies and practical contributions to emerging entrepreneurs and policymakers in formulating strategies for developing local products for the global market.