CREATIVE ECONOMY DEVELOPMENT PLANNING STRATEGY TO IMPROVE REGIONAL COMPETITIVENESS
Keywords:
creative economy, regional competitiveness, development strategy, digital transformation, innovationAbstract
The creative economy has emerged as a significant driver of economic growth globally, contributing between 0.5% to 7.3% of GDP and employing 0.5% to 12.5% of the workforce across various countries. This study aims to analyze strategic planning for creative economy development to enhance regional competitiveness in Indonesia. Using a qualitative descriptive approach with literature review methodology, this research synthesizes secondary data from international reports, academic journals, and government publications from 2020-2025. The findings reveal that successful creative economy development requires an integrated strategy encompassing human capital development, digital transformation, intellectual property protection, and multi-stakeholder collaboration through the Quadruple Helix model. The study identifies key challenges including limited infrastructure, financing access, and human resource quality. Strategic recommendations include strengthening government policies, fostering innovation ecosystems, and leveraging local cultural assets to build competitive advantages. The implications suggest that regional governments should prioritize creative economy development as a pathway to sustainable economic growth and enhanced regional competitiveness.
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