URBAN DEVELOPMENT PLANNING BASED ON THE CREATIVE ECONOMY A CASE STUDY OF MEDAN CITY
Keywords:
sustainable development., development planning, creative economy,, Medan cityAbstract
The creative economy is a strategic sector that drives sustainable regional growth. Medan City, as one of Indonesia’s major urban centers, has great potential in developing creative industries such as culinary, fashion, music, and digital technology. However, its contribution remains limited due to weak planning, lack of infrastructure, and limited financing access. This study analyzes creative economy–based city development planning in Medan using a qualitative case study with data from BPS, the Medan City Government, and Bekraf. The findings show that the creative economy supports job creation and competitiveness but faces challenges in collaboration, regulation, and facilities. Therefore, inclusive and innovative development planning is essential to make the creative economy a key driver of sustainable urban growth in Medan.
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